FarmVille is a game on Facebook that was developed and is run by Zynga. This game currently has over 76 million monthly active users and over 19 million fans. It can be played through Facebook at http://apps.facebook.com/onthefarm/index.php, or the shorter http://apps.facebook.com/onthefarm, or the still shorter http://apps.fb.me/onthefarm. It can also be played directly on Zynga's website farmville.com at http://www.farmville.com/index.php, or the shorter http://farmville.com, but still requires that the player be logged in to Facebook.
Main article: Farmer
When a player creates an account, he or she must create a farmer to be his/her avatar. The player must choose the gender of the farmer, as well as choose the features for the farmer.
Main article: Neighbor
Farmers can add neighbors in FarmVille, who are friends whose farm the player may visit, as well as send gifts to. A player can send each neighbor one gift each day. Some gifts are available also in the market, but most can only be received as a gift. If a player visits a neighbor's farm, he or she may sometimes be asked to help out. If the farmer accepts, the player will earn a small amount of coins and experience. As well as this, if the neighbor's farm has enough crops, the player can choose to fertilize up to five of them.
The main goal of FarmVille is to create a large, thriving farm. A player can achieve this by planting crops, planting trees, buying animals and building decorations or buildings. When a player plants a crop, it will grow for a period of time. After this period, the crop can be harvested, earning the farmer coins. If a a farmer does not harvest a crop in time, it will wither, rendering it useless. Each crop withers in a different time. As a farmer becomes more successful, he or she can grow more crops, buy a bigger farm and buy more items.
There are two kind of currency in FarmVille: Coins and Farm Cash. Coins are the main currency in FarmVille. They are used for buying seeds, trees and animals, as well as some decorations, buildings and other extras. Coins can be earned by harvesting crops or trees and collecting from animals. Farmers can also earn coins by earning ribbons. Coins can also be bought for real money. Farm Cash is used to buy special and/or exclusive items. A user will earn 1 Farm Cash when reaching a new level. However, the most common method of earning Farm Cash is to buy it from Zynga with real-life money.
Main article: Achievements
FarmVille offers players the chance to earn rewards, or ribbons. To earn a ribbon, a farmer must complete a certain task. Tasks can range from collecting from unique animals, to harvesting an amount of crops, to helping a number of friends. There are four colors of ribbon for each reward: yellow, white, red and blue. Each color of ribbon is harder to earn than the last, with the requirements rising with each ribbon.
Main article: Experience Levels
As a player progresses through FarmVille, he or she earns experience points, which in turn advance the player's experience level. Experience can be earned by planting crops or trees, adding buildings or buying items from the market. Once a player earns enough experience, they will reach the next level. At higher levels, farmers may buy new items from the market and send new gifts. Some levels will give extra rewards, such as Crop Mastery at level 10.